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| 2nd UITP Marketing and IT & Innovation Study Tour Tokyo, Japan, 25 - 29 November 2008 |
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CONFERENCE PROGRAMME
Tuesday 25 November 2008 |
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Am/PM |
Individual arrival at hotel |
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Night-00:00 |
Welcome reception by UITP (with JR East and Tokyo Metro) |
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Wednesday 26 November 2008 |
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10:00-10:20 |
Meeting with Mr. Ishida, Vice Chairman of JR East and UITP Policy Board member |
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10:20-12:20 |
Presentation - Outline and Medium-Term Strategy of JR East |
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12:20-13:30 |
Welcome Lunch hosted by Mr. Ishida, JR East |
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14:00-15:30 |
Presentation - Marketing Strategy -Suica/Pasmo Interoperable Fare Management |
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Smartcard as a key tool for marketing/revenue management, and Experience/strategy of IFM | |
15:30 |
Technical Visit - Test and Use |
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(Shinjuku - | |
Night |
FREE |
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Thursday 27 November 2008 |
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10:00-10:20 |
Presentation - Frontier Service Development Laboratory of JR East |
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Future Service (Next generation ticketing system, Information system, etc) | |
12:00-12:15 |
Transfer by train |
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12:15-13:00 |
Experience Lunch "Eki-ben" (Japanese lunch box) hosted by JR East |
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13:00-14:00 |
Technical Visit - Railway Museum -The history of Japanese railways |
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14:00-14:15 |
Transfer by bus |
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14:00-15:30 |
Technical Visit - General Test Center of Smartcard System |
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15:00-15:15 |
Transfer by bus |
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15:15-15:40 |
Technical Visit - "ecute", station space utilization |
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A successful example of JR East's life-stlye business development | |
15:40-16:00 |
Technical Visit - New-type View-Plaza |
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Ticket sales office which combine JR ticket office with travel service counters and reserved seat ticket vending machines | |
16:00-17:00 |
Technical Visit and transfer by train - Suica Green-car (1st class car) System |
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17:00-18:00 |
Presentation - Marketing Strategy -Mobile Suica |
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IT Marketing development through Mobile Suica | |
Night |
FREE |
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Friday 28 November 2008 |
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09:30-12:00 |
Presentation - Outline, Marketing Strategy and Affiliated Business of Tokyo Metro |
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12:00-13:30 |
Lunch at Ueno hosted by Tokyo Metro |
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13:30-14:00 |
Transfer by train |
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14:00-15:00 |
Presentation - JR East Life-style business development |
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Station space utilization, Advertising operation, etc. | |
15:15-16:15 |
Presentation - Customer service, JR East |
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Customer relation, Feedback of customers' voices, Travel information | |
16:30-18:15 |
UITP Presentation followed by discussion with JR East and Tokyo Metro: Marketing and IFMS |
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18:30 |
Dinner - Summary Discussion and Farewell Dinner kindly supported by JORSA(*) |
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(JR East and Tokyo Metro will join) (*JORSA: Japan Overseas Rolling Stock Association) |